Where Grit Meets Glory
35 to First isn’t just apparel, it’s a movement built on the mindset that defines college wrestling. Five seven-minute battles. Thirty-five minutes to become a champion.
More Than a Brand, It’s a Movement
Wrestling has never been about the spotlight.
It’s built on early mornings, late nights, and the kind of discipline most people never see. Wrestlers chase legacy, not limelight — and that’s exactly what 35 to First stands for.
Our vision is to elevate college wrestling and the athletes who pour their lives into it. Apparel is just the first step.
525,565 minutes of blood, sweat, and tears for the shot at 35.
Wear the Mindset
Every piece of 35 To First apparel is designed to represent the grind — the minutes, the matches, and the legacy behind becoming a champion.
THREE GOALS OF THE MOVEMENT
Elevate the Sport
Bring wrestling the spotlight it deserves.
We’re pushing the culture forward and helping the sport rise to the national stage.
Empower the Community
Support the athletes, coaches, and creators who live this grind.
Opportunities, partnerships, and programs built for the wrestling world.
Build the Future of Thirtyfive
Create a growing ecosystem beyond apparel.
We’re shaping what comes next for the sport—one step at a time.
Stay Invested in the Mission
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Want to Collaborate?
We’re building a team of creators, athletes, and partners who believe in elevating the sport of wrestling. If you’re interested in becoming an affiliate and receiving a promo code, please reach out today!